What those annoying iPhone Popups are for…

In the wake of obscene abuse of privacy that Facebook has allowed with data collected by their platform, Tim Cook has come out guns blazing, slamming Mark Zuckerberg.

“I think the best regulation is no regulation, is self-regulation,” he said. “However, I think we’re beyond that here.”

Recommending regulation of Facebook and legislation on privacy, Apple CEO Time Cook has made a point in the past of criticising the callous way Google and Facebook use our personal information.

Apple’s fierce defence of personal privacy isn’t a joke. It isn’t a corporate-minded stance to woo customers. Remember when they refused to help the FBI, and fought tooth-and-nail in court to make sure they weren’t forced to?

They mean it, and it isn’t just Tim Cook. In this short interview his predecessor Steve Jobs talks about privacy and Facebook:

“Privacy means people know what they’re signing up for — in plain English, and repeatedly.”

So every time that iphone popup asks you “are you sure you want to do this?” it’s Apple actually respecting your privacy, and forcing every other app develeoper – including Facebook – to play by their rules.

Which is kind of a big deal.

And when you look at the revelations of the data that Facebook and Google are able to collect from Android devices, it seems pretty clear which side we should bat for.

Apple’s current line up of products are uninspiring and overpriced … but I’m sticking with them.


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