The staggering bullshit of “nurture your prospects”

I’ve never understood, dear reader, the concept of nurture marketing. It just doesn’t make sense to me to take an active lead, and intentionally not sell to them… I’m sure the reason many are so attracted to it is because of the wall of separation it creates. Separation from your product. Separation from the anxiety of selling. …

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Is it worth it?

Is it worth the stress? That’s a question I’d never asked myself, until recently. Is it worth the money? I’ve asked that question of myself hundreds of times. It is worth the effort? Likewise. But is it worth the stress? Never. Life will always involve stress. It’s as inevitable as death and taxes. Sometimes it’s …

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